Abstract
The traditional main meal served in New Zealand households has been based on that of the British, i.e. a meat‐based main course that includes potatoes and other vegetables followed by a dessert. In recent years consumption figures for meat suggest that New Zealanders are making changes in their diets. This study investigates whether this change has involved a change for New Zealanders in the format of their meal. It also examines the factors that influence meal choices. It was found that cultural traditions are strongly associated with meal format and that the meal format varies most for those who hold strong ecological beliefs. This finding suggests that nutrition educators attempting to bring about changes in a population's diet should institute changes within accepted meal formats.
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