The Influence of the Distribution Process , Productivity and Income of Micro, Small and Medium Enterprises To Distribution People's Business Credit (Kredit Usaha Rakyat)The Influence of the Distribution Process , Productivity and Income of Micro, Small and Medium Enterprises To Distribution People's Business Credit (Kredit Usaha Rakyat)

Abstract

The aim of this research are 1) Analyze the factors that influence Micro , Small and Medium Enterprises (MSMEs) Submit People's Business Credit. 2) Formulate development ideas business For development marketing based on analysis internal environment and environment external company at PT Bank BRI (Persero) Tbk Pasar Minggu Branch Office , Jakarta. 3) Make a plan development marketing at PT Bank BRI (Persero) Tbk Pasar Minggu Branch Office , Jakarta based non- financial aspects and aspects financial .. Research methods used is method qualitative and method quantitative . Qualitative method with do observation direct as well as interview For study non- financial aspects covers market and marketing aspects , aspects organization and management, aspects source Power humans, and aspects collaboration. Quantitative method use analysis appropriateness effort on aspects financial . With data sources divided into two, namely, primary secondary data sources. Data collection methods include observation and questionnaires. After the data is summarized, it is then discussion and conclusions are drawn. Based on objectives , results and discussion so conclusion article This is For formulate hypothesis For research Next , namely : 1) Price has an influence on Purchasing Decisions ; 2) Reviews Online Consumers are influential on Purchasing Decisions ; and 3) Trust Consumer influential on Purchasing Decisions.