Abstract
With the continuous development of electronic product technology, a large number of reasonably priced, high-performance flat products have appeared on the market. This phenomenon reflects that consumers are highly concerned about the price-performance ratio. The age factor plays an important role in consumers' purchasing decisions, and there are significant differences in the behaviors and preferences of consumers of different age groups in the pursuit of cost-effective products. In this paper, we conduct an in-depth analysis of the demand, purchasing behavior and preference of consumers of different age groups in the phenomenon of electronic product replacement, and explore how the age factor affects consumers' pursuit of cost-effectiveness. It is found that there are significant differences between teenagers, middle-aged people and the elderly in terms of their concern for cost-effectiveness, purchase decision-making process and brand preference. In the phenomenon of electronic product parity, young people are more concerned with appearance and trends, middle-aged people emphasize comprehensive value and rational comparison, and older people tend to choose brands that are easy to use and trustworthy. These differences are closely related to consumers' economic status, consumer attitudes, technology acceptance, and risk tolerance. This paper aims to provide a reference for marketing strategies in the electronics market and to provide new perspectives for future research.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call