Abstract
ABSTRACT Research on metaphors has shown that individuals form associations between the verticality, brightness, and distance of stimuli and their valence. Building on the literature on conceptual metaphor theory, the pitch–valence hypothesis predicts an association between the pitch of spoken words and their valence. A study was conducted recording participants’ accuracy and response latencies in identifying positive and negative words that were spoken in high and low pitches to see whether pitch affects the accuracy and speed when choosing words that systematically vary in their semantic valence. The results supported the pitch–valence hypothesis by revealing systematic differences in performance. The observed effects were mainly due to participants’ accuracies when words were presented in a high pitch.
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