Abstract
The aim of this research is to find out whether the dimensions of tangible, reliability, responsiveness, assurance, and empathy have an effect on consumer satisfaction, with a specific focus on tofu as a green product. This type of research is a quantitative research approach. Data collection in this research used questionnaire, interview, observation, and documentation methods. Based on the results of the demonstration experiment, it is said that service quality influences consumer satisfaction. The analysis carried out by the author above shows that rcount > rtable. A significant figure of 5% (0.278) indicates that the reliability test results show that each element of the statement/indicator variable for service quality and customer satisfaction is correlated with the overall score and the data collected is valid, meaning it has been declared ready for analysis. The reliability coefficient value is 0.804 which indicates that Cronbach alpha (a) is higher than 0.6. This shows that the survey is trustworthy and reliable. Based on the author's findings regarding service quality and customer satisfaction at the Barokah Tofu Factory, it can be concluded that service quality has a positive and significant effect on customer satisfaction at the Barokah Tofu Factory in Mancilan Village, Mojoagung District, Jombang Regency. This can be seen from the results of the t-test where tcount > ttable (182.03 > 167.722).
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