Abstract
The culinary business is now rising year after year. Customers are vital to a company's survival and growth. Good service and reasonable prices will also impact customers' opinions and urge them to return. Loyal customers will boost sales and growth. This study looked at two independent factors and one dependent variable. This study will examine Jinjja Chicken, a trendy Korean restaurant in Medan, and its customers. Customers of Jinjja Chicken Medan were surveyed online. Responses are collected through purposive sampling and analysed using SPSS V.25. The test revealed that customer loyalty in Jinjja Chicken Medan is influenced by service quality and price.
Highlights
Culinary activities or known as eating is the essential daily activities for human to provide nutrients and energy, this is a great reason and opportunity to start a business
Just like every other business industry, the food and beverage industry are always required to be able to adapt with the complex changes on the surrounding environment, from that it can gain the stability and competitiveness advantage in the market
Based on the results derived from the SPSS application, the writer is able to imply for the F-Test that the Ha is accepted and Ho rejected, which indicates both of the independent variables simultaneously have significant influence to the dependent variable
Summary
Culinary activities or known as eating is the essential daily activities for human to provide nutrients and energy, this is a great reason and opportunity to start a business. In this era of globalization, most business industries had to face many changes and challenges in terms of environmental trends, technological, and marketing concepts with many new competitors that can produce upcoming fresh ideas to grasp customers’ attention. Just like every other business industry, the food and beverage industry are always required to be able to adapt with the complex changes on the surrounding environment, from that it can gain the stability and competitiveness advantage in the market. The business can generate more profit to be use for paying operational activities and business development
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