Abstract

This research aims to analyze the influence of Service Quality, Experience, Destination Image by mediating Satisfaction on Revisit Intention. according to the requirements in the number of known populations as many as 2.2 million people had visited, so based on Krejcie and Morgan tables, the number of samples that must be needed is 384 respondents. Data that being used in this research is 384 respondents. The results obtained from Partial Least Square (PLS) approach for data analysis said that Satisfaction variable has no significant effect on Destination Image, but Satisfaction has a significant effect on Service Quality and Experience. Service Quality, Experience, Destination Image and Satisfaction have a significant effect on Revisit Intention.

Highlights

  • Batam City is an industrial city that has been developed into a tourist city

  • The results obtained from Partial Least Square (PLS) approach for data analysis said that Satisfaction variable has no significant effect on Destination Image, but Satisfaction has a significant effect on Service Quality and Experience

  • The results showed that visitor satisfaction has a positive and significant relationship with the intention to revisit visitors

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Summary

Introduction

Batam City is an industrial city that has been developed into a tourist city. The changes that occur are because the industry in Batam City cannot operate as optimally as possible as in general. Apart from the industrial city, Batam City has made a decision to change its creative place which is used as a tourist destination. Batam City became a tourism city which was visited by many foreign tourists. Visits of foreign tourists end at tourist locations, and culinary delights introduced by the City of Batam itself so that they get attention and praise from foreign tourists. At present there has been a problem that has caused the tourism sector to experience a decrease in tourist visits, both local and non-local, this problem occurs due to the corona virus outbreak which surged from November 2019 in Wuhan, China. Even though the plague appeared and largely affected tourist lines, Batam City maintained its distance and health during the outbreak

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