Abstract
Public attitudes towards genetic engineering remain uncrystallized and are likely to be influenced by whatever information becomes available. One source of information about genetically engineered food is the availability of products on the supermarket shelves. The aim of the current study was to examine the influence of product exposure on consumer perceptions of genetic engineering as applied to food production, as well as specific consumer products. The results indicated that realistic product exposure does not influence consumer attitudes towards the technology. Acceptability of products was dependent on tangible benefits associated with individual products, rather than attitudes towards the technology overall.
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