The Influence Of Product Quality, Service Quality, Price, And Place On Oil Fuel Purchase Decisions In Pertashop Lumajang District

Abstract

Public Fuel Filling Stations (SPBU) in the collaboration system with Pertamina are very important. Of course, Pertamina must work well with gas stations, which are public places or infrastructure where the general public can meet their fuel needs. This form of cooperation doesn't end there, many small gas stations are standing in various cities to remote villages, starting from pertamini, pertashop, nitro and the like, by selling similar fuel oil to cover areas difficult to reach by large gas stations in cities. As was done by village-owned enterprises (Bumdes) in Bodang Village, Padang Lumajang District, they collaborated with establishing Pertashop type Pertamax ron 92. This study aims to analyze the effect of product quality, service quality, price and place on the decision to purchase fuel oil at Pertashop. Bodang Village, Padang Lumajang District. This study uses a quantitative method by looking for causal associative relationships . The data were obtained from a population of consumers purchasing personal fuel oil with a sample of 100 respondents. The data that has been collected is then analyzed using multiple linear regression analysis using the SPSS application. While the sampling technique uses non-probability sampling with accidental sampling . In conclusion, the results obtained are that product quality, service quality, price and location have a positive effect on the decision to purchase fuel oil at the Pertashop in Bodang Village.