The Influence of Product Quality, Prices, and Promotions on Customer Satisfaction Through Purchasing Decisions as Intervening Variables for Women's Clothing Customers in The Shopee Market Place, Surabaya City

The all-digital era makes cosmetic products must maintain product quality factors, online customer reviews, and product prices in order to maintain good sales. With good product quality, appropriate prices and positive and easily searchable online customer reviews, it is enough to make consumers make purchasing decisions on any product, including Maybelline. There are two problems that exist in this study, namely whether there is a partial influence on (1) product quality variables; (2) product prices; (3) online customer review variables; and (4) quality, price, and variables have a stimulant effect on Maybelline cosmetics. The objectives of this study include testing, analyzing, and knowing the effect of (1) product quality, (2) price effect, (3) online review effect, and (4) stimulant effect of Maybelline cosmetic products on female students on Tiktok. Data collection techniques, namely questionnaire distribution, observation, and literature study. The data analysis technique in this study is descriptive and inferential statistical analysis using SmartPLS software. The research results obtained include product quality partially affecting (1) product purchasing decisions, (2) product prices, (3) online customer reviews, and (4) product quality, price, and variables have a stimulant effect on Maybelline cosmetics. Suggestions for future researchers are (1) to include other variables and focus research with other platforms in order to differentiate the results; (2) pay attention to the quality and price of new products to focus on online customer reviews with the involvement of influencers; and (3) Maybelline companies to maintain quality at affordable prices so that consumer perceptions are always good, (4) consumers who are interested in Maybelline products because they are worth considering. Keywords: Quality, Price, Review, Maybelline, Tiktok

This study is a quantitative study that aims to examine the factors that influence customer loyalty with customer satisfaction as a moderating variable in the perspective of Islamic economics. These factors are product quality, business location, product price, service quality and brand image on customer loyalty with customer satisfaction as a moderating variable in Raos Kopi Tulungagung. The population of this study amounted to 215 people who were taken from customers of Raos Kopi Tulungagung. The research sample was determined by simple random sampling technique, namely taking samples from the entire population. The resource obtained from interviews, questionnaires and documentation. The resource analysis method used is Moderating Regression Analysis (MRA). This study shows Results (1). Product quality has no significant effect on customer loyalty, (2). Business location, product price, service quality and brand image have a significant effect on customer loyalty, (3). Product quality, business location and service quality have no significant effect on customer satisfaction, (4). Product prices and brand image have a significant effect on customer satisfaction, (5). Product quality, product price, service quality, product quality on customer satisfaction, product price on customer satisfaction and service quality on customer satisfaction have no significant effect on customer loyalty. Factors that influence customer loyalty with customer satisfaction as moderating variables in the Islamic perspective are business location, brand image, business location on customer satisfaction, brand image on customer satisfaction have a significant effect on customer loyalty with customer satisfaction as a moderating variable on Raos Kopi Tulungagung. This research is expected to be a reference and evaluation for Muslim business actors in improving their business.

Cipork Keriyuk is a restaurant that offers food with pork based in Surabaya. This food is currently famous among the culinary trends in Indonesia. During this Pandemic Covid-19 Cipork continues to grow and strives to survive in the tight competition of the food business. Product quality and price are important factors that determine customer satisfaction, especially for those culinary businesses. Customer satisfaction also can affect the repurchase intention of customers. Cipork Keriyuk doesn’t rule out the possibility of complaints and disappointments from customers. This research aims to find out whether this is the influence of product quality and price on customer satisfaction and repurchase intention on the study on Cipork Keriyuk Gwalk Branch. This research uses a quantitative method with sampling technique purposive sample. Primary data is collected by spreading a questionnaire to every customer that has consumed Cipork with a total amount unknown. The analysis technique used is SEM (Structural Equation Modeling) with PLS (Partial Least Square) for the data analysis method. The result of this research is that price and product quality are significant influences on customer satisfaction and repurchase intention, but customer satisfaction does not have a significant effect on repurchase intention.

Organic vegetables are one of the organic food products that are widely consumed by the public, including the customers of Warung Sehat 1000 Kebun . However, the view that the quality and price of organic vegetables is no better and cheaper than non-organic vegetables makes researchers want to know whether it affects customer satisfaction and whether there is an interest of customers to do e-word of mouth (social media) or the wide-ranging internet. This study aims to describe Warung Sehat 1000 Kebun 's consumer behavior regarding product quality and prices, to customer satisfaction, and e-word of mouth (eWOM) interest. The method used in this study is an explanatory method to test hypotheses with Partial Least Square (PLS) analysis tools. The results showed that satisfaction was significantly influenced by the quality and price of the product. While e-wom's interest is not significantly influenced by both product quality, product prices, and customer satisfaction .

This research in marketing management aims to determine the effect of product quality and price on consumer satisfaction for East Jakarta Honda motorbikes from April to June due to the decline in sales of Hodna motorbikes on consumer satisfaction in 2022. The aim of this research is to determine product quality and price on Honda motorbike consumer satisfaction in East Jakarta and to study marketing management techniques. This type of research is quantitative research, the sampling technique is Cluster Sampling which was obtained by 60 respondents which was carried out in the East Jakarta District, totaling 10 sub-districts. The data collection method used was distributing questionnaires. In this research, the SPSS version 25 program was used. The results of the research on the influence of product quality and price on customer satisfaction for Honda motorbikes showed results that had a very positive influence on partial and simultaneous results. Which means increasing product quality and product prices. So the results are very significant, the T test is 0.044 > 0.5 and the F test is 1.041 > F is 2.00, the more satisfaction Honda motorbike customers increase, the more sales they make to customers.

This study aims to explore the influence of product quality and price on resubscribe intention with customer satisfaction as a mediating variable in SVoD service, namely Amazon Prime Video. This study applied a quantitative approach with a data collection method in the form of a survey with a questionnaire as the research instrument. The population in this study are people who live in Jabodetabek and have used or are currently using the Amazon Prime Video streaming service. The analysis technique used in this study is the SEM-PLS (Partial Least Squares) method with a calculating tool, namely SmartPLS version 4, to assess validity, reliability, and test research hypotheses. The results of this research show that: 1) product quality influences customer satisfaction, 2) price influences customer satisfaction, 3) product quality influences resubscribe intention, 4) price influences resubscribe intention, 5) customer satisfaction influences resubscribe intention, 6) product quality influences resubscribe intention, mediated by customer satisfaction, and 7) price influences resubscribe intention, mediated by customer satisfaction. This study is expected to contribute to developing knowledge about customer behavior, especially for researchers who are interested in analyzing the relationship and influence of product quality and price on resubscribe intention through customer satisfaction. Keyword: quality product, price, resubscribe intention, customer satisfaction, subscription video on demand.

This study aims to: 1) analyze the effect of product quality and price on purchase intention, 2) analyze the effect of product quality and price on customer satisfaction, 3) analyze the effect of purchase intention on customer satisfaction, 4) analyze the effect of product quality and price on customer satisfaction through purchase interest. The research was conducted on PT Sampoerna Telekomunikasi Indonesia 4G LTE Net1 internet package product with a research sample of 100 customers. The sampling technique used simple random sampling technique. Methods of data analysis using descriptive analysis and path analysis. The results show that: 1) there is an effect of product quality and price on purchase intention, 2) there is an effect of product quality and price on customer satisfaction, 3) there is an effect of purchase intention on customer satisfaction, 4) purchase intention does not play a role in improving product quality and prices for customer satisfaction on PT Sampoerna Telekomunikasi Indonesia 4G LTE Net1 internet package product.

This study examines the effect of product quality, price, and service quality on IndiHome customer satisfaction in the Datel Cibadak area. Using a quantitative approach, this study involved 68 IndiHome user respondents in the Cibadak area. This study was conducted to what extent product quality, price, and service quality affect customer satisfaction. The instrument used to collect data was a questionnaire that had been tested for validity and reliability. Data analysis was carried out using the Structural Equation Modeling (SEM) technique. The study's results showed that product quality had an insignificant effect on customer satisfaction, indicating that product quality is not the primary factor influencing IndiHome customer satisfaction in this area. Price was also found to have an insignificant effect on customer satisfaction, indicating that price changes do not directly affect their level of satisfaction. Conversely, service quality has a significant impact on customer satisfaction, which means that the service aspect is a key factor in shaping IndiHome customer satisfaction in Cibadak. This study also found that when product quality, price, and service quality are explained simultaneously, all three affect customer satisfaction. This finding has important meaning for Telkomsel company and policymakers in designing more effective strategies to optimize customer satisfaction, especially in the Cibadak area.

Since the end of the BreadTalk name license period in Indonesia, the franchisor decided to rebrand and change the BreadTalk name to Mako Cake and Bakery. This step was taken to maintain their market share. This is certainly quite risky because it can affect customer satisfaction and loyalty for the formation of a new brand image. Therefore, this study was conducted to see the effect of rebranding on brand image and customer satisfaction and loyalty at Mako. The population in this study consisted of BreadTalk customers in the Tangerang area. While the research sample was taken using purposive sampling technique with a total of 125 respondents. This research is a quantitative study using the Structural Equation Model - Partial Least Square (SEM-PLS) method. The results showed that rebranding has a positive effect on customer satisfaction, customer loyalty, and brand image. Then, brand image has a positive effect on customer satisfaction and loyalty. Finally, customer satisfaction has a positive effect on customer loyalty. After conducting the research, the authors suggest expanding the population to other major cities, in order to represent more BreadTalk customers in Indonesia for the rebranding that has been carried out. In addition, it can also add other supporting variables, such as service quality, product quality, product price, purchasing decisions, or other relevant variables as a research novelty. Keywords: rebranding, brand image, customer satisfaction, customer loyalty.

The aim of this research is to be able to analyze and determine (1) the influence of promotions on customer satisfaction, (2) the influence of service quality on customer satisfaction, (3) the influence of product quality on customer satisfaction, (4) the influence of promotion quality, service quality and product quality on customer satisfaction. . This research is survey research. The population in this research is consumers of the Arcana audio sound system shop in the Sukodono area. The sample size for this survey was 38 respondents. The sampling method uses a deliberate sampling technique, namely determining the sample based on certain considerations. The data collection technique uses a questionnaire by giving respondents a list of statements. This research uses multiple linear regression tools using the SPSS 23.0 for Windows program. Based on the results of data analysis, we found that product quality collectively has a positive and significant influence on customer satisfaction. This can be seen from the ttug value of 5.518 > ttable 2.034 and the significance value of 0.000 < 0.05. Meanwhile, promotion and product quality, on the other hand, do not affect customer satisfaction. The F test results showed that the Fcount value was 16.494 > Ftable 2.88 and the significance value was 0.000 < 0.05. From this, it can be concluded that together promotional variables, service quality and product quality have a positive and significant influence on customer satisfaction. From the results of the analysis, a coefficient of determination (R2) score of 0.593 can be obtained. This means that the three variables of promotion, service quality and product quality together contribute 59.3% to customer satisfaction.

This research was conducted with the aim to analyze the effect of product quality, product prices and distribution to customer satisfaction and customer loyalty in PT. Berri Indosari. The sample used in this study are taken from 140 respondents taken by simple random sampling technique. Analysis of the data in this study using Structural Equation Modeling (SEM) is done with the help of SmartPLS program version 3. The results showed that the quality of products, product pricing and distribution has positives and significant impact on customer satisfaction in the PT. Berri Indosari. In addition to product quality, product prices and customer satisfaction has positives and significant impact on customer loyalty in PT. Berri Indosari. However, the distribution has no significant effect on customer loyalty in PT. Berri Indosari

The population in Indonesia is very dense and large, which is a very promising or potential market for companies to market the products created by these companies. With so many different product choices and types of products on the market, consumers will first choose according to their needs by considering quality and price, as well as the satisfaction they receive. The subject of this research was Converse products, data was obtained from 135 consumers collected through questionnaires. Meanwhile, the objects are product quality, product price and consumer satisfaction. This data will be analyzed using Structural Equation Model (SEM) analysis with Partial Least Square (PLS). Based on the results of the analysis, it was found that product quality and price had a positive and significant impact on satisfaction and intention to repurchase Converse. Apart from that, satisfaction is also able to mediate the influence of product quality and price on repurchase intentions

The purpose of this research is to determine and analyze the variables of product quality, price and promotion on customer satisfaction at the Hau Timor Company. This type of research is associative research, which aims to determine the relationship between two or more variables. The nature of the relationship between the influence of product quality (X1), price (X2) and promotion (X3) on the customer satisfaction variable (Y) is a causal/cause-effect relationship, where product quality, price and promotion factors influence customer satisfaction. With the research approach, each variable was taken as the Hau Timor research site in Dili, Timor Leste. Research results: Product quality at Hau Timor as a whole is in the high category, prices at Hau Timor as a whole are in the high category, promotions at Hau Timor as a whole are in the high category, and overall customer satisfaction is in the high category. Product quality partially has a positive and significant effect on customer satisfaction at Hau Timor. Price partially has a positive and significant effect on customer satisfaction at Hau Timor. Promotion partially has a positive and significant effect on customer satisfaction at Hau Timor. Product quality, price and promotion have a significant effect on customer satisfaction at Hau Timor.

In the current era of globalization, the business world is experiencing rapid growth, particularly in the culinary industry. This business is directly related to the basic human need for food, as it is one of the fundamental necessities for survival. The influence of product quality and price on customer satisfaction at Mie Gacoan Dr. Mansyur Medan has become an interesting topic for research, given the importance of these two factors in maintaining and enhancing customer satisfaction. This study aims to determine the extent to which product quality and price affect customer satisfaction at Mie Gacoan in Medan, with a focus on students of the Business Administration Department at Politeknik Negeri Medan as the research subjects. This study employs a quantitative research method with a descriptive approach, including tests for validity, reliability, classical assumptions, hypothesis testing (t-test, F-test, and analysis of the coefficient of determination (adjusted R square)). Data analysis techniques were performed using multiple linear regression analysis with SPSS version 26, involving 100 respondents. Data collection was carried out through questionnaires and literature studies. The results of the study show that product quality (X1) and price (X2) have a positive and significant influence on customer satisfaction (Y), both partially and simultaneously. The results of the multiple linear regression analysis reveal that the price variable has a greater or more dominant influence on customer satisfaction, with a regression value of 76.9% compared to the product quality variable, which obtained a value of 16.9%. Additionally, the results of the coefficient of determination test (adjusted R square) indicate that the variables of product quality and price can explain 81.3% of the influence on customer satisfaction, while the remaining 18.7% is influenced by other variables not examined in this study, such as service quality, ambiance, promotion, and other variables.

The research ascertain the impact of product pricing and quality on the purchasing decision galvalum at the Sumber Rejeki Shop, Tanjunganom Nganjuk District, partially and simultaneously, and to analyze the influence of the dominant variables on the decision to purchase galvalum at the Sumber Rejeki Shop, Tanjunganom Nganjuk District. This type of research uses a quantitative. This research used a sample of 96 respondents. Sampling used a nonprobability sampling technique with the Accidental Sampling method. The test used is data analysis using SPSS 25, in this research using a questionnaire or questionnaire and Multiple linear regression analysis is employed. Based on the outcomes of test it can be concluded that partially, Product Quality (X1) and Product Price (X2) partially have a positive and significant effect on the decision to purchase galvalum at the Sumber Rejeki Shop, Tanjunganom Nganjuk District. Product quality (X1) and product price (X2) simultaneously have a positive and significant effect on the decision to purchase galvalum at the Sumber Rejeki Shop, Tanjunganom Nganjuk District. The Product Price Variable (X2) is more dominant in influencing the decision to purchase galvalum at the Sumber Rejeki Store, Tanjunganom Nganjuk District than the Product Quality Variable. Keywords: Product cost, product quality, and purchasing choices