Abstract
The background of this research will find out how the price, quality and model can affect the level of clothing sales using e-commerce media using predetermined variables, it will be known whether these variables can affect sales levels using e-commerce media. The method used in this study is to use quantitative methods which will use survey tools and SPSS software to process data. After the data is obtained through surveys, the data will be processed through SPSS software so that it can produce accurate and measurable data. There are several studies related to increasing sales. Therefore, with the existing research base, variables that can affect sales levels will be developed because these variables can be used as a basis for research and developed to improve sales levels. In this study will produce a data that can find out what variables can affect the level of sales, especially with e-commerce media. e-commerce media is a media that is on the rise because during the pandemic, sellers and buyers cannot meet in person due to distance restrictions due to that with the pandemic, many marketplaces have sprung up so that e-commerce media is the right medium at this time.
Highlights
Based on the data above, it can be concluded that the first hypothesis related to price and increased sales is very significant because it has a unidirectional calculation, the price can affect the increase in clothing sales, but low prices do not necessarily make sales increase. other variables that affect the increase in clothing sales. b
Based on the data above, it can be concluded that the two hypothesis related to quality and increased sales is very significant, because it has a unidirectional calculation, quality can affect the increase in clothing sales but good quality does not necessarily make sales increase, there are still variables
Other variables that affect the increase in clothing sales c
Summary
Sales are the spearhead of a company with good sales, the company will automatically improve and get better so the Marketing division is one of the divisions that must be considered by the leadership with good sales [1], the company's wheels will be able to run so that sales can increase it must it is known what variables can increase product sales in a company with research and development it will be able to know what variables can affect the sale of a product in the market [2]. The latest products and the latest products will be able to sell in the market, sellers of goods must continue to innovate in order to find new models and be able to develop models that already exist. There are many methods that can be done, for example, by lowering prices by providing discounts by giving an appeal or gift, buy one get one free, for example, with many methods used, you can use increasing sales of a product, the system that will be used can be used all or one by one with the the sales method [15], all sellers must be able to think about how to sell good and fast products in order to increase product sales in this study the product sales variable will be used as a variable to find out whether it affects other variables [16]. METHOD Based on Figure 1 below, the method used in this research is to use quantitative methods and proceed to the survey method which was conducted to 100 people who were randomly selected [17], so that the real data could be known. the data will be valid which can be taken the validity of the data
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