Abstract
Management of retail property is important in accommodating tenants who occupy retail space and consumers as a retail property business activity. Performance-based Building Design (PBBD) is a concept that can be used in planning and designing so that retail buildings can operate as expected. In this regard, the strategy of retail space contains three indicators of performance that are effectiveness, profitability, and efficiency. This study finds gaps in retail property management design research. Therefore, the purpose of this study is to determine the effect of PBBD application on the strategy for retail property space in Indonesia. A total of 96 respondents were involved in this study. Data were collected through a questionnaire survey to stakeholders who play a role in the development and management of the retail property in Surabaya. The data were then analyzed using multiple regression. From the analysis, it was found that the application of PBBD, namely user/occupant interest, building management, the process of design collaboration had a positive effect, while the risk of loss had a negative effect. This means that the increased application of PBBD, namely occupant interest, building management, the process of design collaboration and reduced risk of loss in retail buildings, can improve the strategy for managing retail property space in Surabaya, Indonesia. A more detailed analysis of each indicator of the retail space strategy shows different results. The result show that the application of PBBD influence to the effectiveness contributes 44.6%, the influence of PBBD application to the profitability contributes 49.4%, the application of PBBD has an influence for the efficiency by 61.5%, and overall, the influence of PBBD application to the management retail property space contributes 68.9%. The results of this research are very important and have implications for retail space planning strategies. What will happen to retail property management at the operational stage, it can be seen through the implementation of PBBD in the briefing and planning stages.
Highlights
Property is a space and place business whose management is an important factor for the success of the retail property business
Nourse [3] shows that the performance of property management in strategic planning for retail property space can be measured by three indicators, namely effectiveness, profitability, and efficiency
This study analyzes the relationship between the influence of Performance-based Building Design (PBBD) application and the strategy for retail property space
Summary
Property is a space and place business whose management is an important factor for the success of the retail property business. Not all retail property are successful in their operations, especially since the emergence of e-commerce in attracting customers to shop online. This is a concern as retail property continue to grow. Designing the retail space to stand out from the other is important for designers, and this creates competition among retail designers with different brands but selling the same products [7]. Companies can pay attention to the design, environment, materials, and strategy of the store space to build an image with customers [6]
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