The Influence of Movie Release Modes on Movie Revenues: Take Lost in Russia and Lost in Thailand as Examples

Abstract

In recent years, the competition between China's streaming movies and theatrical movies has intensified. The epidemic has further promoted the development of streaming movies and enhanced the competitiveness of streaming platforms. Traditional theater companies have felt the threat of being "replaced". This article takes the two movies Lost in Russia and Lost in Thailand as examples to analyze the impact of different release modes on the tbox office and concludes that the streaming movie Lost in Russia has a higher box office. Alt-hough there are some accidental factors in the success of Lost in Russia, this study guides the future development of streaming media platforms and theater companies. This article finds that streaming movies have advantages in publicity and cinema chains have ad-vantages in production through SWOT analysis, but they also have inherent disadvantages. Since the streaming media platform and the theater chain cannot replace each other for the time being, and the coexistence of the two release modes is unavoidable, the streaming media platform and the theater chain company should learn from each other's advantages and develop together.