Abstract
The challenges faced in making sales transactions are the main trigger for this research, which is faced by the current rampant online buying and selling system, especially among students of the Islamic Economics and Business Faculty IAIN Pekalongan. The shopee marketplace is one of the trends where the products available are varied and the convenience provided when buying and selling at shopee. This study uses quantitative research methods with sampling technique using the slovin formula. Validity test, reliability test, normality test, classical assumption test, multiple linear regression test, T test and F test, and the coefficient of determination test were all used in the data collection stage. The results show that (1) In the Islamic economic perspective, motivation has a positive and significant impact on purchasing decisions in the Shopee marketplace (2) In the Islamic economic perspective, lifestyle has a positive and significant impact on purchasing decisions in the Shopee marketplace (3) In the perspective of the Islamic economy Islamic economics, trust has a positive and significant impact on purchasing decisions in the Shopee marketplace (4) In the perspective of Islamic economics, motivation, lifestyle, and trust have a positive and significant impact on purchasing decisions in the Shopee marketplace.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
