The Influence of Marketing Communication on Financial Situation of the Company – A Case from Automobile Industry

Abstract

Marketing communication is a way how to provide selected information to customers, ideally with the fastest and in the most efficient form. Well set marketing communication of the company can presume the increment in the number of its customers which is often the significant factor of increase in sales. However, costs are linked with transforming marketing idea (using selected marketing communication channel and tool) into the final form which address customers. The goal of this paper is to use knowledge from the marketing communication of automobile company Tesla Motors, Inc. in order to gain information about efficient communication channels and tools which are currently used. We observe the relation of marketing strategy compared to financial situation, respectively financial characteristics. of selected communication channels and tools. Using real case of Tesla Motors authors suggest recommendations of efficient marketing communication in current environment as: a) effective from financial perspective b) beneficial in terms of building relationships with customer.