Abstract
This research aims to analyze the influence of lifestyle, income and financial literacy on individual decision making and financial behavior, with a case study at the Faculty of Economics and Business, Tadulako University. Making good financial decisions is critical to an individual's well-being, but often these decisions are influenced by social factors such as the opinions of others, trends, or environmental pressures. This research uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to students at the Faculty of Economics and Business, Tadulako University. environment
Published Version
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