The Influence of Information Media on People's Gender Identity

Abstract

Media and gender identity construction are interdependent. Media reinforce people's gender identity by perpetuating stereotypes, while also reflecting the public's demand for gender identity. This paper explores the impact of information media on people's gender cognition and the changes in gender perception under media influence. It also examines the differences between media in the past and contemporary periods, and their respective effects. For instance, before the popularization of paper information, oral language was the main medium for people. At that time, information was subject to the media, with slow transmission speed and a small influence range. In this condition, due to the superiority of the male physiological structure, there is a male-biased patriarchal gender relationship, which was first established in social production relations. The low social productivity makes the social status of men with innate physiological advantages above that of women. This fact proves that the influence of information media on people's gender cognition is huge, and society reinforces people's gender identity by emphasizing men's physical advantages. The ultimate goal of this study is to showcase the huge stereotypes created by the media in the past and the current 'improvement' situation.