Abstract
Humans are an integral part of the wide world and material areas, and morphological difference is widespread. In this paper, we propose a model to emphasize the influence of human heterogeneity to information spreading on social networks, and the properties including memory effects, social reinforcement, non-redundancy and human heterogeneity are taken into account. Simulation results indicate that the small-world networks generate the most effective spreading for the stronger human heterogeneity; however, for the weaker human heterogeneity, the regular networks will be more effective. In addition, for a given BA scale-free network, the stronger human heterogeneity will be more conducive to information spreading.
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