The Influence of Geopolitical Factors on the Tourism Industry

Abstract

Purpose: The objective of the article was to analyze the impact of geopolitical instability (political coups, terrorist acts and military conflicts) as global security factors on the tourism sphere. After all, today, tourists primarily pay attention to the safety of the tourist destinations they plan to visit. Therefore, geopolitical instability becomes an obvious negative factor that affects the dynamics of tourist flows not only on the territory of Ukraine, but also throughout the world. Design / Methodology / Approach: Methods of analysis, synthesis and comparison. Findings: The article examines the dynamics of changes in tourist flows of different countries due to the influence of geopolitical instability, analyses the reasons that hinder the development of tourism due to thein fluence of political coups, terrorist acts and military actions. The impact of political coups on tourist flows is characterized using the example of Middle Eastern countries, the negative consequences for the tourist industry of terrorist attacks using the example of the USA, France, and wars and military conflicts using the example of African countries, Georgia, and Ukraine. Geopolitical instability has been found to have a negative impact on the tourism industry and lead to a decreaseorchangeintouristflowsincountriesexperiencingpoliticalupheavals, acts of terrorism, and especially hostilities and wars. It was found that in periods of increased danger, the intensity of tourist trips in and outside the countries tends to decrease sharply, and the issue of the safety of tourists always remains relevant and requires significant attention of tourism enterprises. Originality / Value: The expediency of studying geopolitical instability has been proven in order to further use the experience of other countries’ exit from the crisis caused by geopolitical instability and to develop ways of adapting the tourism sphere of Ukraine to such a crisis and ways of exiting it. Practical Meaning: A special place in the article is devoted to the impact of the war on tourism in Ukraine, because military actions continue to this day and cause significant damage not only to the tourism industry, but also to all spheres of the economy. Further Research: Development of adaptation strategies of tourism business enterprises in the conditions of the crisis caused by geopolitical instability.