Abstract
This scientific article’s aims to investigate the impact of European integration processes on the strategic decisions of tourism companies in Europe, in particular regarding adaptation to new conditions and opportunities on the European market. European integration has a positive effect on the strategic decisions of tourism companies, stimulating them to innovate and increase the level of competitiveness through the implementation of European standards of quality and service. The implementation of the strategy of the development of tourist companies on the basis of European integration will contribute to increasing the competitiveness of the tourism industry, ensure sustainable development and attract more tourists from all over the world. Innovation, sustainability, partnerships, effective planning and diversification of offers will be the basis for the successful development of tourism in the European region.
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