Abstract
Research Background – Environment concern and environmental attitude on purchase intention towards green products chosen Ades Mineral Water as an object research. Research Problem – The paper aims to analyze The Influence of Environmental Concern and Environmental Attitude on Purchase Intention towards Green Products: A Case Study of Students college in Universitas Muhammadiyah Yogyakarta. Literature Review – Green purchase intention could be safe environment, the customers would have been environment concern and environmental attitude. Data and Methodology – The sampling method used in this study is random sampling with total 150 respondents who are consumers from Universitas Muhammadiyah Yogyakarta students, the data was collected by using questionnaire and was analyzed using SPSS 22 with research method used is descriptive survey method and the method of explanatory survey. Conclusions – The concept of Environment Concern on environmental Attitude is one of the most significant variable to directly impact purchase intention and green product.
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