Abstract

With the transformation and development of the social economy of the country, innovation, and entrepreneurship have been a wide concern in all sectors of the society. In contrast, the entrepreneurial success rate of college students in China is low, and the willingness of students to start a business is generally not high. As a leading element, entrepreneurship policy plays an important role in creating an enabling social environment for entrepreneurship and promoting innovation and entrepreneurship. The influence of entrepreneurship policy on the entrepreneurial will of college students is not only reflected in the improvement of entrepreneurship environment but also in the reform and development of innovation and entrepreneurship education in colleges and universities. This study conducted a survey of fresh graduates from 1,231 colleges and universities in 31 provinces across the country to examine the path and influence the mechanism of entrepreneurship policy on entrepreneurial willingness, and the subsequent regression analysis results show that the entrepreneurship policy and entrepreneurship willingness are positively related, and entrepreneurship education, as a “bridge,” presents a partial intermediary role in the relationship. In addition, the study also found that the entrepreneurship capital of college students has a moderating effect on the path of entrepreneurship education–entrepreneurship willingness, that is, the higher the entrepreneurship capital of students is, the higher the entrepreneurship willingness will be generated after they receive entrepreneurship education.

Highlights

  • In recent years, with the deepening transformation of the soft and hard environment of innovation and entrepreneurship of the government, an increasing number of college students have started to make contributions to it

  • According to the relevant survey results, the global entrepreneurial failure rate is as high as 70%, and the failure rate of Chinese college students is over 90%, and

  • Based on the investigation of 1,231 colleges and universities in 31 provinces across the country, this study attempts to find a possible path of influence of entrepreneurial policy on entrepreneurial willingness through empirical data analysis and reveals the partial intermediary role of entrepreneurial education in entrepreneurial policy and entrepreneurial education

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Summary

Introduction

With the deepening transformation of the soft and hard environment of innovation and entrepreneurship of the government, an increasing number of college students have started to make contributions to it. In May 2015, the Central Committee of CPC and the State Council issued a document to confirm the importance of deepening the innovation and entrepreneurship education reform in institutions of higher learning for the national strategy of innovation-driven development. The year, the Ministry of Education integrated the innovation and entrepreneurship curriculum into the curriculum system of institutions of higher learning, and colleges and universities around the country deepened the innovation and entrepreneurship education reform. Due to the high risk and uncertainties of innovation and entrepreneurship, university graduates are generally not willing to start a business. According to the relevant survey results, the global entrepreneurial failure rate is as high as 70%, and the failure rate of Chinese college students is over 90%, and

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