The Influence of Entrepreneurial Orientation on Social and Economic Benefits with Shared Value Creation as Moderization in Sumedang MSMEs

Abstract

This research aims to investigate the influence of entrepreneurial orientation on social and economic benefits with the creation of shared value as a moderator in Micro, Small and Medium Enterprises (MSMEs) in Sumedang. Entrepreneurial orientation is measured through aspects such as innovation, proactiveness, risk taking, competitive aggressiveness and autonomy. Social and economic benefits are assessed as a result of MSME entrepreneurial activities, while the creation of shared value is considered a factor that moderates the relationship between entrepreneurial orientation and the benefits generated. This research uses the Partial Least Square (PLS) method to test the relationship between variables. The results are expected to provide additional insight regarding the factors that influence the social and economic benefits of MSMEs in Sumedang, as well as the moderating role of shared value creation in this context. It is hoped that the findings of this research will provide guidance for stakeholders, including entrepreneurs, government and academics, to increase the contribution of MSMEs to social and economic development in the region.