The influence of emotional intelligence, social intelligence and adversity intelligence on videography creativity

Abstract

The digital industry is growing very rapidly due to the industrial revolution 4.0 and society 5.0. The COVID-19 pandemic accelerates digital literacy for all ages from children to adults. This is marked by the emergence of youtube channels. Content managers who are usually called YouTubers must have videography competence, besides that creativity, emotional intelligence, social intelligence, and adversity intelligence are no less important. This study aims to reveal the influence of Emotional Intelligence, Social Intelligence, and Adversity Intelligence on Videography Creativity. The method used in this study is a quantitative method with a survey approach, data analysis techniques using multiple regression. The research population was all students of SMK Negeri 4 Bekasi City majoring in Broadcast and Multimedia as many as 186 students. The sampling technique used is random sampling, with a population of 180 students, the number of samples is 142 students with a significance level of 1%, referring to the Isaac and Michael sample tables. The research data was obtained using a valid and reliable instrument. Research Results 1) Emotional Intelligence affects the creativity of videography; 2) Social Intelligence Affects Videography Creativity; 3) Adversity Intelligence affects the creativity of videography; 4) Emotional Intelligence, Social Intelligence, and Adversity Intelligence simultaneously affect Videography Creativity.