The Influence of Destination Branding and Tourism Security on Revisit Intention during Covid-19 in Uluwatu Temple, Bali, Indonesia

Abstract

The condition of the COVID-19 pandemic has caused all destinations to experience a decline in visitors, so the government has created programs such as destination branding so that destination managers and tourism business actors can take many ways to survive. Three things will be a strategy to increase tourist visits after the Covid-19 pandemic at Uluwatu Temple as a main consideration for tourists who want to travel to tourist attractions. The three are health, hygiene and safety. Therefore, this study was conducted to determine the effect of destination branding and tourism safety on revisit intention. The hypothesis tested with a purposive random sampling technique with the total number of 250 respondents. The finding indicates visitor really pay attention to the influence of sustainability in the way they examine revisit intention. This study has six hypotheses and the results of all hypotheses support the intention to revisit and recommend.