Abstract
This study aims to examine the influence of halal tourism destination branding on visitors’ satisfaction and revisit intention at Lombok, West Nusa Tenggara Province. This study uses a quantitative explanatory approach. Population of respondent in this study is tourist who are visiting Lombok. The data were obtained using a questionnaire addressed to 100 tourists who visited Lombok for a holiday reason. Analysis of data used Path analysis method. The results of this study are: (1) halal tourism destination branding has a positive influence on visitors’ satisfaction, (2) visitors’ satisfaction directy influences revisit intention, (3) halal tourism destination has a influence on visitors’ revisit intention through visitors’ satisfaction. Destination brands provide the link between visitors and destination management organisations; tourists may or may not develop a degree of loyalty to destinations as brands Destination brands provide the link between visitors and destination management organisations; tourists may or may not develop a degree of loyalty to destinations as brands
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