Abstract
The condition of the COVID-19 pandemic has caused all destinations to experience a decline in visitors, so the government has created programs such as destination branding so that destination managers and tourism business actors can take many ways to survive. Three things will be a strategy to increase tourist visits after the Covid-19 pandemic at Uluwatu Temple as a main consideration for tourists who want to travel to tourist attractions. The three are health, hygiene and safety. Therefore, this study was conducted to determine the effect of destination branding and tourism safety on revisit intention. The hypothesis tested with a purposive random sampling technique with the total number of 250 respondents. The finding indicates visitor really pay attention to the influence of sustainability in the way they examine revisit intention. This study has six hypotheses and the results of all hypotheses support the intention to revisit and recommend.
Highlights
Indonesia is an archipelago with a large population and has many tourism industries sectors in various fields
The research will be conducted to discover the answer to these following questions: (1) Does destination branding influence of the revisit intention during Covid-19 in Uluwatu temple? (2) Does safety guarantee influence of the revisit intention during Covid-19 in Uluwatu temple? (3) Which one has the most influence between destination branding or safety guarantee on revisit intention during Covid-19 in Uluwatu temple? Based on the problem statements, the objectives of this study are as follows: (1) To know about influence of destination branding on the revisit intention during Covid-19 in Uluwatu temple
The use of multiple linear regressions is because this study uses more than one independent variable, including destination branding to determine its effect on the dependent variable, namely intent to revisit and intent to recommend during Covid-19 at Uluwatu Temple, Bali
Summary
Indonesia is an archipelago with a large population and has many tourism industries sectors in various fields. In addition to the strategic steps used to attract tourists back, there are very different steps used during Covid-19, namely creating a new branding, namely "Thoughtful Indonesia" as shown below (Figure 2). This study aims to know the influence of strategy revitalization on the tourism industry at Bali especially on Uluwatu temple. (3) Which one has the most influence between destination branding or safety guarantee on revisit intention during Covid-19 in Uluwatu temple? Based on the problem statements, the objectives of this study are as follows: (1) To know about influence of destination branding on the revisit intention during Covid-19 in Uluwatu temple. (3) To carry out of influence between destinations branding or safety guarantee on revisit intention during Covid-19 in Uluwatu temple The research will be conducted to discover the answer to these following questions: (1) Does destination branding influence of the revisit intention during Covid-19 in Uluwatu temple? (2) Does safety guarantee influence of the revisit intention during Covid-19 in Uluwatu temple? (3) Which one has the most influence between destination branding or safety guarantee on revisit intention during Covid-19 in Uluwatu temple? Based on the problem statements, the objectives of this study are as follows: (1) To know about influence of destination branding on the revisit intention during Covid-19 in Uluwatu temple. (2) To know about influence of safety guarantee influence of the revisit intention during Covid-19 in Uluwatu temple. (3) To carry out of influence between destinations branding or safety guarantee on revisit intention during Covid-19 in Uluwatu temple
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