Abstract
Culture is a highly complex set of learned behaviors that function at multiple levels. Cultural challenges go beyond overcoming language differences and navigating different national legal systems. Cultural values interlock with many national systems, which influence the way business is developed and how deals are made. Managers who understand how to navigate such differences are in high demand. Excerpt UVA-OB-1056 Rev. Jan. 23, 2015 The Influence of Cultural Values on Business Practice Open markets, technology advancements, trade agreements, transportation improvements, and numerous other “flatteners” of the world have quickly transformed the opportunities organizations have to conduct business. This ability to easily traverse distance and geography generates great potential for growth and profitability. At the same time, it can present operational challenges around integrating individuals from dissimilar national cultures into a cohesive and productive organization. These cultural challenges go beyond simply overcoming language differences and navigating different national legal systems. Cultural values interlock with many national systems (e.g., political and economic systems), which influence the way business is developed and how deals are made. In addition, when interacting with others across the globe, managers often encounter a wide range of gender views, ethnic and religious tensions, and preset stereotypes that permeate workplace interactions and can challenge their own leadership efficacy. Managers who understand how to navigate such differences are in high demand. As the global head of Infosys, Nandita Gurjar, said, “We simply cannot progress without the know-how and experience to deal with other cultures.” . . .
Published Version
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