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Abstract
In the world of scientific communication, social networks can be considered as effective platforms in the production of science, sharing ideas, personal and social development. The goal of social network is to promote the level of science by providing communication possibility between individual capital and forming social capital. The general goal of every social network is to create social capital and facilitate communication between experts, artists and different professionals etc. Therefore, this research tries to consider “The influence of cultural organization on the application of social networks based on new technologies in Astara customs organization”. Since we have detailed information about the number of experts in Astara customs organization, the statistical population considered limited that includes 138 persons, according to Morgan table; the statistical sample consists of 103 persons. In this research, both library and field methods are used for data collection. By using library method and studying books, articles, other researches and the existing information on the internet that are in the area of research interest, used for background and research literature and definition of indices. In this research, by using experts and professors’ view, the factors associated with the subject are identified and preliminary questionnaire is provided using Likert rating scale. After determining its validation by identifying validity and for assessing reliability of questionnaire, Cronbach’s Alpha for using Likert is used and final questionaries and required information are collected. Descriptive and inferential statistics used for analysis the data, descriptive statistics including the average frequency distribution table, standard deviation and etc. to answer to research questionaries’ and conclusion of inferential statistics methods different tests by using SPSS22 and Smart Plc software: for normality of data, from the pearson correlation coefficient, MultiMate regression analysis, confirmatory factor analysis, to confirm the identification of questions and keywords of each component and structural equation modeling technique to study collected data mode Kolmogorov -Smirnoff test been used. DOI: 10.5901/mjss.2016.v7n4S1p171
Highlights
Social networks are new generation of internet web sites
Social networks are a new generation of social relations space that do not have much life; they could as well open in peoples life
This research attempts to use Hofstede cultural model and Davis technology acceptance model (TAM) and the Hybrid model under review “Effect of culture on use of social networks based on new technologies in Astara customs agencies” and respond to research questioners base on that “whether organizational culture base on the use of social networking technologies have impact on the organization or not”
Summary
Social networks are new generation of internet web sites. In these websites, internets users gather around common axis virtually and create online communities (Molaie, 2010). Social networks have the dominant role in today’s world and cannot ignore them These sites effect on different dimensions of individual and social life and at the country level and even international, for this reason will pay more expanding far greater role in the future (Eslami 2012). The overall goals of any social networks are creation social capital and facilitate communication between specialists, artists, and numerous professionals, and convert individual capital into social capital is important issue of all area of science. In this way, individual knowledge convert to collective knowledge and be exploited from collective wisdom for solve problems. This research attempts to use Hofstede cultural model and Davis technology acceptance model (TAM) and the Hybrid model under review “Effect of culture on use of social networks based on new technologies in Astara customs agencies” and respond to research questioners base on that “whether organizational culture base on the use of social networking technologies have impact on the organization or not”
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