Abstract

ABSTRACT Given the international nature of teams and guests in the hospitality industry, cross-cultural adjustment and awareness are crucial at both personal and organisational levels. The purpose of this study is to understand the factors underlying cross-cultural adjustment and how it influences job performance. Qualitative research was conducted, focusing on the characteristics of the different cultures, as well as the perception of job performance, satisfaction and overall working atmosphere. Ten participants were interviewed to assess the differences between high-context and low-context cultural norms and identify their influence on different dimensions. The transcribed data were analysed thematically, patterns were identified and the most relevant relationships discussed. Findings concluded that poor cross-cultural adjustment is influenced by a lack of inclusiveness and cultural balance in the teams, leading to communication challenges and a difficult working atmosphere which can interfere with the employees’ job performance and engagements. Recommendations included an additional focus on improving the current recruitment strategies to create more culturally balanced teams, as well as assessing time-management skills in the team, an aspect that makes it difficult for the team members to engage in cross-cultural activities.

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