The Influence of Corporate Social Media on Firm Level Strategic Decision Making

This chapter discusses conceptually with some anecdotal evidence how social media engagement by business firms can influence their strategic decision making. It suggests a model of influence and proposes a knowledge integration mechanism through which such influence materializes. Social media engagement by business firms has been steadily on the rise, with its application extending to a range of corporate functions beyond marketing and customer engagement, many of which can be construed as strategic. However, the potential influence of social media on strategy process or strategic decision making has not been fully explored. In addressing this gap, this chapter conceptually explores the likely influence of social media on the issue of strategic decision making and the mechanism of such influence. Embellished by some illustrative anecdotes from practice, this chapter suggests a plausible model whereby corporate social media engagement influences the strategy process in firms through the three key dimensions – environmental factors, strategic characteristics, and decision issue characteristics. In particular, social media engagement is conceived as ingraining knowledge creation and integration through socialization within an extended value network.

This chapter discusses conceptually with some anecdotal evidence how social media engagement by business firms can influence their strategic decision making. It suggests a model of influence and proposes a knowledge integration mechanism through which such influence materializes. Social media engagement by business firms has been steadily on the rise, with its application extending to a range of corporate functions beyond marketing and customer engagement, many of which can be construed as strategic. However, the potential influence of social media on strategy process or strategic decision making has not been fully explored. In addressing this gap, this chapter conceptually explores the likely influence of social media on the issue of strategic decision making and the mechanism of such influence. Embellished by some illustrative anecdotes from practice, this chapter suggests a plausible model whereby corporate social media engagement influences the strategy process in firms through the three key dimensions – environmental factors, strategic characteristics, and decision issue characteristics. In particular, social media engagement is conceived as ingraining knowledge creation and integration through socialization within an extended value network.

While social media receive considerable scholarly attention, studies reveal mixed outcomes in relation to its influence on tourists’ destination choices. There is nonetheless a persistent perception that social media has a fundamental influence on destination choice. However, those studies that do find a social media influence are in contexts where tourists are predisposed to be influenced (the contexts were selected due to social media presence or influence). These studies also have limitations in terms of social media types, tourists and destinations. This research responds to the challenges and explores social media influence across diverse destination choice contexts. Through face-to-face interviews conducted with 39 Australian tourist decision-makers, the findings reveal that social media influence is only apparent when specific context-conditions are co-present. Instead, most destination choice contexts are likely to result in low levels of social media influence. The findings advance theory by identifying three contextual dimensions for social media influence: level of social media engagement; destination novelty or familiarity; and complexity of the planning decision. This research importantly demonstrates the need to illuminate context when conceptualising social media influence on tourists’ destination choices. Practically, destinations should utilise social media to demonstrate ease of visit planning.

Understanding GI Twitter and Its Major Contributors

Background:There is a paucity of information regarding the use of social media by both orthopaedic residents and applicants. Therefore, this investigation aimed to (1) characterize the use of social media by current orthopaedic surgery residents and applicants to an orthopaedic surgery residency and (2) evaluate the influence of social media on applicants to an orthopaedic surgery residency.Methods:An anonymous, nationwide survey was conducted among current orthopaedic surgery residents and fourth-year medical students applying to the authors' orthopaedic surgery. Survey data included demographics, social media usage preferences, social media engagement, and the influence of social media on applicants' perception of and decision to apply to residency programs.Results:Three hundred twelve surveys were completed, which included 170 resident surveys and 142 applicant surveys. Two hundred thirty-seven of the respondents (76%) use social media daily. Two hundred fourteen respondents (72%) have listened to orthopaedic surgery podcasts. Regarding educational social media posts, 81% of the residents and 57% of the applicants preferred case presentations with corresponding imaging; for noneducational posts, 89% of the applicants preferred content involving resident life outside the hospital. When asked how much an orthopaedic residency program's social media presence influenced application decision (on a scale of 0-10, 0 being no influence and 10 being the most influence), the mean response was 3.47 among all respondents.Conclusions:Most survey respondents use social media daily, have listened to orthopaedic podcasts, find case presentations with corresponding imaging the most useful format for educational posts, and prefer to see residency programs post about resident life outside of the hospital. A residency program's social media presence did not significantly influence applicants' decision to apply to a specific program; however, there was a trend toward increasing influence with more recent applicants. Future research should further investigate social media's impact on the residency application process and the influence of social media on orthopaedic applicants and residents.

This study examined the relationship between social media adoption and organizational performance at Darling Limited, focusing on three key areas: the impact of social media platform usage, social media engagement, and the role of social media influencers. Using a cross-sectional research design and a quantitative approach, data was collected from a sample of 117 respondents, derived from a population of 240 using simple random sampling. The results revealed a significant, positive relationship between all three independent variables—social media platform usage, engagement, and influencers—and organizational performance. The study concluded that each of these factors plays a critical role in enhancing performance. Based on these findings, the research recommends that other hair manufacturing industries focus on creating high-quality, visually appealing, and relevant content to engage their target audience effectively. Such content should be tailored to the specific strengths and demographics of each social media platform, with clear objectives and Key Performance Indicators (KPIs) guiding content creation. The study emphasises the importance of consistently sharing valuable content to establish the organization’s brand as an industry authority. KEY WORDS: Social Media, Adoption, Organizational Performance, Darling Limited

Consumptive behavior is characterized by an individual's tendency to spend money on shopping, both offline and online, without considering the priority scale. In this case, financial literacy has a role to play in avoiding consumer behavior and encouraging wiser use of social media. The objectives of this research: 1) The influence of financial literacy on adolescent consumer behavior in Kubu Village, Kubu Raya Regency. 2) The Influence of Social Media on Teenage Consumer Behavior in Kubu Village, Kubu Raya Regency. 3) The Simultaneous Influence of Financial Literacy and Social Media on Teenage Consumptive Behavior in Kubu Village, Kubu Raya Regency. The research method is quantitative. The sample consisted of 200 teenagers. Data collection techniques used questionnaires. Data were analyzed using multiple linear regression. The research results show: 1) The influence of financial literacy on adolescent consumer behavior in Kubu Village, Kubu Raya Regency with a sig value of 0.000 < 0.05. 2) The influence of social media on adolescent consumer behavior in Kubu Village, Kubu Raya Regency with a sig value of 0.000 < 0.05. 3) Simultaneous Influence of Financial Literacy and Social Media on Adolescent Consumptive Behavior in Kubu Village, Kubu Raya Regency with a sig value of 0.000 < 0.05.

Social media has emerged as the leading force in the communication behaviors of University Students in China. The high use of social media has influenced students’ online engagement, how they learn, and communicate. Therefore, the study explores the influence of social media on Chinese University Students' communication skills in digital information environment. The study targeted 600 University Students from different universities in Shanghai and Chongqing using convenience sampling technique. Structural equation modeling (SEM) technique was used in AMOS software to analyze the data. All hypotheses were confirmed by the findings. Digital literacy, social cognitive learning and communication skills were greatly influenced by social media usage and engagement types. Digital literacy and social cognitive learning were also found to have a major role in enhancing communication skills. The study also reveals that digital literacy and social cognitive learning positively mediates the relationship between frequency of social media usage and social media engagement type and communication skills. The findings highlight the importance of social media to digital literacy and social cognitive learning as the primary means in which communication skills can be improved. Educational institutions and policy makers should focus on enhancing students’ digital literacy and communication skills in the context of social media usage and engagement

This study aims to investigate the dimensions of customer engagement (CE) in social media and what theories and methods are employed to scrutinize CE on social media. This study systematically used the literature review of 77 articles. Through Scopus-indexed academic databases, this study found and assessed peer-reviewed journal papers focused on social media and consumer engagement from 2018 to 2022. In this study, the current issues and research gaps for designing and developing future research are presented as well. This research analyzed the dimensions, theories, variables, methods, social media types, and previous business and spatial contexts. Most researchers illustrated CE as giving likes, comments, and shares on social media. Sixteen theories of the prior research were employed to investigate consumer engagement. This study positively impacts social media and consumer engagement by suggesting new insight for analyzing the related literature. They include modifying the CE in social media, reflecting the interaction between brand and customer phenomena, using other theories that exclude sixteen approaches that have been identified, and applying different methods such as experimental or mixed methods. Therefore, a comprehensive explanation of the consumer engagement framework on social media can be explained holistically by further studies.

This paper undertakes an examination of the intricate interplay between social media consumption and critical psychological attributes, specifically empathy, passive aggression, and impulsiveness while adopting a nuanced perspective on potential variations across age cohorts. The primary objectives of this research encompass a comprehensive exploration of the relationships between social media engagement and the aforementioned psychological traits, coupled with a comparative assessment of these connections within two distinct age groups: young adults (aged 18–30) and the elderly population (aged 40 and above). The research design employed a purposive sampling strategy to assemble a diverse cohort of 200 Indian citizens. The empirical findings of this study substantiate a discernible positive correlation between increased social media use and heightened levels of passive aggression, affirming the initial hypothesis. In contrast, the anticipated associations between social media usage, empathy, and impulsiveness are not supported by empirical evidence. It is notable that no significant variations in the influence of social media on empathy and impulsiveness emerged between the two age groups. Furthermore, the regression analysis confirms the outcomes of the correlation analysis, underscoring the limited effect of social media on empathy and impulsiveness. However, the analysis also underscores a positive link between social media engagement and passive aggression, particularly among young adults. This research underscores the necessity of considering age-related nuances when exploring the impact of social media on individual behavior, emphasizing the requirement for a more nuanced comprehension of how social media shapes our psychological well-being

With around 4 billion social media users and 5.19 billion mobile phone users today, the influence of social media on consumer behavior is a paramount research area. The study explores the nexus between social media and purchasing decisions, spotlighting how digital connectivity and mobility reshape brand marketing and impact consumer choices. Amidst this digital revolution, social media emerges as a goldmine for marketers, offering innovative strategies to engage consumers. The study, primarily quantitative, employs an online survey to unveil social media's pivotal role in shaping consumer purchasing behaviors, notably in information-seeking and decision- making processes. Consumers readily harness social media's swift access to vast information and exhibit receptivity to targeted ads, while social media influencers emerge as potent marketing allies, spanning generations. Active social media engagement, reliable customer service, and seamless information provision stand out as key tenets for building consumer trust. As technology advances, social media's sway on purchasing decisions is poised to intensify further, compelling businesses to adapt. The impetus for this research stemmed from the retail industry, driven by existing challenges in social media marketing strategy and customer engagement. Key Words: leadership; attachment theory; security provider; organizational climate; organizational dehumanization, burnout.

Purpose – This paper aims to: (1) examine the effect of social media advertisement and influencers on Compulsive buying, (2) investigate the role of materialism as a mediator and narcissism as a moderator on the relationship between social media advertisement and influencers on Compulsive Buying. Design/methodology/approach – The study is based on 300 responses. Data of the responses was used for statistical analysis and hypothesis testing. The study uses Structural Equation Modelling (SEM) to test all hypotheses. Findings – The study revealed insignificant relationships between social media advertisements and influencers, and compulsive buying. The findings provided evidence that materialism mediates the relationship between social media advertisements and compulsive buying. In contrast, materialism does not mediate the relationship between social media influencers and compulsive buying. The study failed to reveal a moderating role of narcissism on the relationship between materialism and compulsive buying. Research implications – Recommendations for marketing managers, scholars, and policymakers have been given adopting the marketing orientation that puts the consumers’ satisfaction of needs and wants first, based on the researchers’ faith that compulsive buying is not a virtue for consumers by all means. Originality/value – This paper investigates one of the most pressing issues regarding consumer behaviour in social media, consumer traits, and compulsive buying.

This study investigates the impact of social media marketing on consumer engagement and brand loyalty among Generation Z in Indonesia, focusing on the role of social media engagement, content quality, and influencer partnerships. Utilizing a quantitative approach, data were collected from 500 respondents in Generation Z through an online survey, and the results were analyzed using Smart PLS for Structural Equation Modeling (SEM). Findings reveal that social media engagement and influencer partnerships significantly influence brand loyalty, with content quality serving as a key moderating factor. The study highlights that effective social media marketing strategies tailored to Generation Z’s preferences can strengthen brand loyalty and engagement. These insights offer practical implications for marketers looking to enhance brand loyalty in a digital landscape dominated by social media interaction

This study investigates the impact of social media engagement on voting behaviors during the 2022 local elections in Sta. Barbara, Pangasinan. With the rise of platforms like Facebook, Twitter, and Instagram, social media has become an instrument in political campaigns, modifying old techniques and impacting social behavior. This research focuses on how social media in Sta. Barbara influences individual voting decisions based on their characteristics, degree of involvement, and voter turnout. The study utilized quantitative and qualitative methods to collect data. The results show that social engagement in their voting decision was neutral, with an overall mean of 3.07.

Social media can be subsumed in the pandemic metaphor that encompasses the proliferating environment for radicalization, extremism, and terrorism like parasites. The research problem examined in this study pertains to the ambiguous causal influence of social media in promoting extremist behaviors within particular social and political contexts, especially in Pakistan. Several studies have reported social media as a platform for the above-listed activities; however, a causative link between social media and the facilitation of indecent activities remains to be established. This study reports several factors that are facilitating digital spaces for terrorism, extremism, and radicalization by working on an investigative approach. It employs a mixed-methods approach, which combines both qualitative interviews with social media users and experts, as well as quantitative analysis of social media content and engagement metrics. Moreover, this paper examines case studies of PTI and BYC and the tactics they employ to achieve their desired results. Through a systematic review that incorporates both qualitative interviews and quantitative data analysis, the study examines the patterns of social media engagement, the correlation between social media and real-world practices of radicalization, and, foremost, the role of algorithmic magnification. The finding indicates that digital environment aids radicalization with diverse patterns observed across individuals depending on their locations and socio-political backgrounds. Namely, the behavior patterns of different individuals and groups, as well as their engagement with extremist content and the algorithmic propagation of such content, vary, manipulating the trajectory of radicalization in inimitable ways. This highlights the multifaceted nature of the digital front and its impact on extremist behaviors while necessitating tailored interventions and stringent policy response. The results underscore past studies that have been lacking and relate social media to a theatre of propaganda, as this carries a co-factor of digital radicalization, extremism, and terrorism, which has implications for societal stability. It also highlights the imperative for tailored policy actions to combat digital radicalization. The paper recommends that authorities prioritize algorithm accountability, regulate political digital campaigns, and invest in counter-narrative initiatives to maintain societal stability and prevent the misuse of internet platforms.