Influence of Corporate Social Media in Strategic Decision Processes

This chapter discusses conceptually with some anecdotal evidence how social media engagement by business firms can influence their strategic decision making. It suggests a model of influence and proposes a knowledge integration mechanism through which such influence materializes. Social media engagement by business firms has been steadily on the rise, with its application extending to a range of corporate functions beyond marketing and customer engagement, many of which can be construed as strategic. However, the potential influence of social media on strategy process or strategic decision making has not been fully explored. In addressing this gap, this chapter conceptually explores the likely influence of social media on the issue of strategic decision making and the mechanism of such influence. Embellished by some illustrative anecdotes from practice, this chapter suggests a plausible model whereby corporate social media engagement influences the strategy process in firms through the three key dimensions – environmental factors, strategic characteristics, and decision issue characteristics. In particular, social media engagement is conceived as ingraining knowledge creation and integration through socialization within an extended value network.

Social media engagement by business firms has been steadily on the rise, with its application extending to a range of corporate functions, beyond marketing and customer engagement, many of which can be construed as strategic. However, the potential influence of social media on strategy process or strategic decision making has scarcely been explored in strategic management literature. In addressing this gap, this paper conceptually explores the likely influence of social media on issue of strategic decision making and the mechanism of such influence, and also uses an assortment of anecdotes from practice for illustrative purposes. The authors suggest a plausible model whereby corporate social media engagement is seen to exert its influence through the three key dimensions of strategy process - environmental factors, strategists characteristics and decision issue characteristics. In particular social media engagement is conceived as ingraining knowledge creation and integration through socialization within an extended value network.

While social media receive considerable scholarly attention, studies reveal mixed outcomes in relation to its influence on tourists’ destination choices. There is nonetheless a persistent perception that social media has a fundamental influence on destination choice. However, those studies that do find a social media influence are in contexts where tourists are predisposed to be influenced (the contexts were selected due to social media presence or influence). These studies also have limitations in terms of social media types, tourists and destinations. This research responds to the challenges and explores social media influence across diverse destination choice contexts. Through face-to-face interviews conducted with 39 Australian tourist decision-makers, the findings reveal that social media influence is only apparent when specific context-conditions are co-present. Instead, most destination choice contexts are likely to result in low levels of social media influence. The findings advance theory by identifying three contextual dimensions for social media influence: level of social media engagement; destination novelty or familiarity; and complexity of the planning decision. This research importantly demonstrates the need to illuminate context when conceptualising social media influence on tourists’ destination choices. Practically, destinations should utilise social media to demonstrate ease of visit planning.

Understanding GI Twitter and Its Major Contributors

This study examined the relationship between social media adoption and organizational performance at Darling Limited, focusing on three key areas: the impact of social media platform usage, social media engagement, and the role of social media influencers. Using a cross-sectional research design and a quantitative approach, data was collected from a sample of 117 respondents, derived from a population of 240 using simple random sampling. The results revealed a significant, positive relationship between all three independent variables—social media platform usage, engagement, and influencers—and organizational performance. The study concluded that each of these factors plays a critical role in enhancing performance. Based on these findings, the research recommends that other hair manufacturing industries focus on creating high-quality, visually appealing, and relevant content to engage their target audience effectively. Such content should be tailored to the specific strengths and demographics of each social media platform, with clear objectives and Key Performance Indicators (KPIs) guiding content creation. The study emphasises the importance of consistently sharing valuable content to establish the organization’s brand as an industry authority. KEY WORDS: Social Media, Adoption, Organizational Performance, Darling Limited

Background:There is a paucity of information regarding the use of social media by both orthopaedic residents and applicants. Therefore, this investigation aimed to (1) characterize the use of social media by current orthopaedic surgery residents and applicants to an orthopaedic surgery residency and (2) evaluate the influence of social media on applicants to an orthopaedic surgery residency.Methods:An anonymous, nationwide survey was conducted among current orthopaedic surgery residents and fourth-year medical students applying to the authors' orthopaedic surgery. Survey data included demographics, social media usage preferences, social media engagement, and the influence of social media on applicants' perception of and decision to apply to residency programs.Results:Three hundred twelve surveys were completed, which included 170 resident surveys and 142 applicant surveys. Two hundred thirty-seven of the respondents (76%) use social media daily. Two hundred fourteen respondents (72%) have listened to orthopaedic surgery podcasts. Regarding educational social media posts, 81% of the residents and 57% of the applicants preferred case presentations with corresponding imaging; for noneducational posts, 89% of the applicants preferred content involving resident life outside the hospital. When asked how much an orthopaedic residency program's social media presence influenced application decision (on a scale of 0-10, 0 being no influence and 10 being the most influence), the mean response was 3.47 among all respondents.Conclusions:Most survey respondents use social media daily, have listened to orthopaedic podcasts, find case presentations with corresponding imaging the most useful format for educational posts, and prefer to see residency programs post about resident life outside of the hospital. A residency program's social media presence did not significantly influence applicants' decision to apply to a specific program; however, there was a trend toward increasing influence with more recent applicants. Future research should further investigate social media's impact on the residency application process and the influence of social media on orthopaedic applicants and residents.

Social media has emerged as the leading force in the communication behaviors of University Students in China. The high use of social media has influenced students’ online engagement, how they learn, and communicate. Therefore, the study explores the influence of social media on Chinese University Students' communication skills in digital information environment. The study targeted 600 University Students from different universities in Shanghai and Chongqing using convenience sampling technique. Structural equation modeling (SEM) technique was used in AMOS software to analyze the data. All hypotheses were confirmed by the findings. Digital literacy, social cognitive learning and communication skills were greatly influenced by social media usage and engagement types. Digital literacy and social cognitive learning were also found to have a major role in enhancing communication skills. The study also reveals that digital literacy and social cognitive learning positively mediates the relationship between frequency of social media usage and social media engagement type and communication skills. The findings highlight the importance of social media to digital literacy and social cognitive learning as the primary means in which communication skills can be improved. Educational institutions and policy makers should focus on enhancing students’ digital literacy and communication skills in the context of social media usage and engagement

This paper undertakes an examination of the intricate interplay between social media consumption and critical psychological attributes, specifically empathy, passive aggression, and impulsiveness while adopting a nuanced perspective on potential variations across age cohorts. The primary objectives of this research encompass a comprehensive exploration of the relationships between social media engagement and the aforementioned psychological traits, coupled with a comparative assessment of these connections within two distinct age groups: young adults (aged 18–30) and the elderly population (aged 40 and above). The research design employed a purposive sampling strategy to assemble a diverse cohort of 200 Indian citizens. The empirical findings of this study substantiate a discernible positive correlation between increased social media use and heightened levels of passive aggression, affirming the initial hypothesis. In contrast, the anticipated associations between social media usage, empathy, and impulsiveness are not supported by empirical evidence. It is notable that no significant variations in the influence of social media on empathy and impulsiveness emerged between the two age groups. Furthermore, the regression analysis confirms the outcomes of the correlation analysis, underscoring the limited effect of social media on empathy and impulsiveness. However, the analysis also underscores a positive link between social media engagement and passive aggression, particularly among young adults. This research underscores the necessity of considering age-related nuances when exploring the impact of social media on individual behavior, emphasizing the requirement for a more nuanced comprehension of how social media shapes our psychological well-being

Consumptive behavior is characterized by an individual's tendency to spend money on shopping, both offline and online, without considering the priority scale. In this case, financial literacy has a role to play in avoiding consumer behavior and encouraging wiser use of social media. The objectives of this research: 1) The influence of financial literacy on adolescent consumer behavior in Kubu Village, Kubu Raya Regency. 2) The Influence of Social Media on Teenage Consumer Behavior in Kubu Village, Kubu Raya Regency. 3) The Simultaneous Influence of Financial Literacy and Social Media on Teenage Consumptive Behavior in Kubu Village, Kubu Raya Regency. The research method is quantitative. The sample consisted of 200 teenagers. Data collection techniques used questionnaires. Data were analyzed using multiple linear regression. The research results show: 1) The influence of financial literacy on adolescent consumer behavior in Kubu Village, Kubu Raya Regency with a sig value of 0.000 < 0.05. 2) The influence of social media on adolescent consumer behavior in Kubu Village, Kubu Raya Regency with a sig value of 0.000 < 0.05. 3) Simultaneous Influence of Financial Literacy and Social Media on Adolescent Consumptive Behavior in Kubu Village, Kubu Raya Regency with a sig value of 0.000 < 0.05.

This study investigates the impact of social media engagement on voting behaviors during the 2022 local elections in Sta. Barbara, Pangasinan. With the rise of platforms like Facebook, Twitter, and Instagram, social media has become an instrument in political campaigns, modifying old techniques and impacting social behavior. This research focuses on how social media in Sta. Barbara influences individual voting decisions based on their characteristics, degree of involvement, and voter turnout. The study utilized quantitative and qualitative methods to collect data. The results show that social engagement in their voting decision was neutral, with an overall mean of 3.07.

The influencer sent me! Examining how social media influencers affect social media engagement, social self-efficacy, knowledge acquisition, and social interaction

Social media can be subsumed in the pandemic metaphor that encompasses the proliferating environment for radicalization, extremism, and terrorism like parasites. The research problem examined in this study pertains to the ambiguous causal influence of social media in promoting extremist behaviors within particular social and political contexts, especially in Pakistan. Several studies have reported social media as a platform for the above-listed activities; however, a causative link between social media and the facilitation of indecent activities remains to be established. This study reports several factors that are facilitating digital spaces for terrorism, extremism, and radicalization by working on an investigative approach. It employs a mixed-methods approach, which combines both qualitative interviews with social media users and experts, as well as quantitative analysis of social media content and engagement metrics. Moreover, this paper examines case studies of PTI and BYC and the tactics they employ to achieve their desired results. Through a systematic review that incorporates both qualitative interviews and quantitative data analysis, the study examines the patterns of social media engagement, the correlation between social media and real-world practices of radicalization, and, foremost, the role of algorithmic magnification. The finding indicates that digital environment aids radicalization with diverse patterns observed across individuals depending on their locations and socio-political backgrounds. Namely, the behavior patterns of different individuals and groups, as well as their engagement with extremist content and the algorithmic propagation of such content, vary, manipulating the trajectory of radicalization in inimitable ways. This highlights the multifaceted nature of the digital front and its impact on extremist behaviors while necessitating tailored interventions and stringent policy response. The results underscore past studies that have been lacking and relate social media to a theatre of propaganda, as this carries a co-factor of digital radicalization, extremism, and terrorism, which has implications for societal stability. It also highlights the imperative for tailored policy actions to combat digital radicalization. The paper recommends that authorities prioritize algorithm accountability, regulate political digital campaigns, and invest in counter-narrative initiatives to maintain societal stability and prevent the misuse of internet platforms.

With around 4 billion social media users and 5.19 billion mobile phone users today, the influence of social media on consumer behavior is a paramount research area. The study explores the nexus between social media and purchasing decisions, spotlighting how digital connectivity and mobility reshape brand marketing and impact consumer choices. Amidst this digital revolution, social media emerges as a goldmine for marketers, offering innovative strategies to engage consumers. The study, primarily quantitative, employs an online survey to unveil social media's pivotal role in shaping consumer purchasing behaviors, notably in information-seeking and decision- making processes. Consumers readily harness social media's swift access to vast information and exhibit receptivity to targeted ads, while social media influencers emerge as potent marketing allies, spanning generations. Active social media engagement, reliable customer service, and seamless information provision stand out as key tenets for building consumer trust. As technology advances, social media's sway on purchasing decisions is poised to intensify further, compelling businesses to adapt. The impetus for this research stemmed from the retail industry, driven by existing challenges in social media marketing strategy and customer engagement. Key Words: leadership; attachment theory; security provider; organizational climate; organizational dehumanization, burnout.

Enhancing Customer Engagement in Social Media with AI – a Higher Education case study

Social media has fostered a landscape where trends, ideals, and beauty standards have significantly proliferated. Images of flawless skin, sculpted features, and curated aesthetics inundate user feeds, potentially shaping their self-perceptions and aspirations. The rise of influencers, dermatologist social media engagement, and beauty campaigns sharing skincare routines and product recommendations wield substantial influence over individual appearance-related decisions. The main aim of this study is to determine the pattern of behavior in using social media to seek dermatological procedures and skin care routine. We conducted a nationwide, online cross-sectional study targeting the general Saudi population. Our survey aimed to understand participant social media behaviors and gather insights into skincare products, cosmetic procedures, and makeup habits. Gender-related differences emerged in seeking skincare advice. Females preferred dermatologists on social media (p < 0.001) and beauty influencers (p < 0.001), whereas men leaned towards pharmacists (p < 0.001). Women displayed stronger engagement with dermatologist social media reputation regarding non-cosmetic concerns (p < 0.001), education (p < 0.001), and social media impact on cosmetic decisions (p = 0.001). They frequently sought dermatologists on social media before appointments (p = 0.001), whereas men emphasized dermatologists' fame (p = 0.024). Common cosmetic barriers included high costs (62.5%), complications (40.3%), and trust issues (40.2%). Women underwent various cosmetic procedures (p < 0.05), influenced by social media in their decisions and skincare routines. Our study reveals significant gender-based disparities in seeking skincare advice. Women rely on social media, clinics, friends, and beauty influencers, whereas men prefer pharmacists. Additionally, women depend on dermatologists' social media reputation and conduct thorough pre-appointment research. Their heightened social media engagement links to skincare practices and influences cosmetic procedure considerations based on age and usage frequency.