Abstract
This study aims to analyze the impact of content and learning applications on Mandarin vocabulary enhancement among students at Prima Indonesia University in Medan. Employing a quantitative approach, the research involved 36 respondents selected through purposive sampling. The sample selection criteria were based on the use of content and learning applications to improve Mandarin vocabulary. Data were collected through questionnaires and analyzed using SPSS with a series of statistical tests, including validity and reliability tests, classical assumption tests, multiple linear regression analysis, as well as F and t tests. The results revealed that content had no significant influence on Mandarin vocabulary skills, while learning applications had a significant impact.The study concludes that the integration of digital technology in Mandarin language learning can accelerate vocabulary acquisition. These findings provide valuable insights into the effectiveness of using learning applications in enhancing Mandarin language skills at the university level.
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