The Influence of Contemporary Art Trends on Visual Communication Design

Abstract

Since modern times, the western contemporary art trend has undergone long-term evolution and development, and has formed various art and design factions. At the same time, it has also greatly promoted the development of related fields of visual communication design. The two penetrate and influence each other, and there are many similarities in the ideological concept, expression form and actual creation process. It is a very critical task to absorb new artistic concepts and new creative skills from the contemporary art trend, so that the development of visual communication design enters a new stage of development. This paper takes minimalism and Pop art, the representative schools of contemporary art trends, as a starting point to find the meeting point between them and the field of visual communication design, and extracts and summarizes their artistic characteristics. At the same time, the influence of contemporary art trend on visual communication design is deeply analyzed, so as to promote the development of visual communication design towards a diversified direction.