Abstract
The purpose of this study is to examine the influence of computer-mediated communication apprehension on motives for using the interactive features on Facebook. An online survey was completed by 417 undergraduate students. Guided by uses and gratifications theory, communication apprehension in a computer-mediated context was found to be inversely related to interpersonal, self-expression, entertainment, and passing time motives for using Facebook. This study also investigated how Facebook motives predict the use of its interactive features. Interpersonal communication, self-expression, and entertainment motives all significantly predicted use of interactive features on Facebook.
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