Abstract
ABSTRACT This study examined the viewing behavior of individuals (N = 515) who watched the FIFA World Cup in Qatar in 2022 to understand how second-screen usage may be related to the perception of the broadcast as a media event while considering psychological factors associated with media exposure. media event perception, engagement, transportation, and enjoyment were positively correlated with match-related and negatively correlated with match-unrelated second screen usage. Engagement mediated the relationship between independent variables (media event perception, engagement, enjoyment, and transportation) and match-related and unrelated second screen usage. The results provide valuable insights into how engagement and other factors are related to second screen usage during such a media event televised sports.
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