The Influence of China’s Global Soft Power Strategy on Its Relations with African Nations

Abstract

Purpose: The aim of the study was to analyze the influence of China’s global soft power strategy on its relations with African nations Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low-cost advantage as compared to field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: China's soft power strategy in Africa, through Confucius Institutes, media outlets, scholarships, and cultural festivals, has enhanced its image as a development partner and fostered diplomatic ties. However, challenges include limited rural reach, perceived cultural dominance, and dependency concerns. Effective engagement requires inclusivity, transparency, and alignment with African cultural and developmental contexts. Unique Contribution to Theory, Practice and Policy: Soft Power Theory, Dependency Theory and Constructivist Theory in International Relations maybe used to anchor future studies on the influence of China’s global soft power strategy on its relations with African nations. Prioritize mutual respect, transparency, and local empowerment, ensuring that soft power tools are not perceived as mechanisms for cultural domination as well as adapting its Confucius Institutes and cultural programs to African contexts by integrating local cultural elements.