The influence of building digital culture on employees' engagement in the ICT sector

Abstract

Culture is the heart of any organization. In organizations, culture is like the DNA of the organization. Thus, each organization is unique. In this context, corporate culture is not only created by the founders, management, and employees of a company, but is also influenced by national cultures and traditions, economic trends, international trade, company size, and products. Organizational culture affects the way people and groups interact with each other, with clients, and with stakeholders. Digital transformation is a cultural transformation that affects the majority of people who work, and it will never be realized unless companies are confident with their employees and believe that digitalization can help organizations, people, and society achieve a better future. Based on that, employee engagement in digital transformation is a necessity, where an "engaged employee" is fully absorbed by and enthusiastic about their work and takes positive action to further the organization's reputation and interests. Accordingly, effective digital transformation can never be achieved unless companies build confidence among their staff that digitalization can help organizations, people, and society to achieve a positive future.