The impact of building digital culture on employees' engagement in the ICT sector

Abstract

Culture is the heart of any organization. In organizations, culture is like the DNA of an organization, thus each organization is a unique one. In this context, corporate culture is not only created by the founders, management, and employees of a company but is also influenced by national cultures and traditions, economic trends, international trade, company size, and products where organizational culture affects the way people and groups interact with each other, with clients, and with stakeholders. Digital transformation is a cultural transformation that affects the majority of people who work, and it will never be realized unless companies are still confident in their employees that digitalization can help organizations, people, and society achieve a better future. Based on that, employee engagement in digital transformation is a necessity, where an "engaged employee" is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization's reputation and interests. Accordingly, effective digital transformation can never be achieved unless companies build confidence among their staff that digitalization can help organizations, people, and society achieve a positive future. The research analyses of the data were collected using the mixed qualitative approach. Based on that, semi-structured interviews with interviewees were conducted with the aid of an interview guide to collect the qualitative data. As for the quantitative data, a questionnaire was distributed to collect the necessary data to be able to test the hypotheses. The four main dimensions of digital culture: involvement, consistency, adaptability, and mission have a positive impact on employees' engagement in the ICT governmental sector in Egypt. Digital success requires companies to build a culture that is closely aligned with the business, talent, and technology strategies in order to facilitate and not impede the digital transformation. Therefore, aligning company culture and building the digital culture in the organization in the right way will affect employee engagement positively. In this context, the study concluded that there is a positive impact relationship between building digital culture and employee participation in the ICT sector.