Abstract
The attractiveness of school for children, parents, communities and teachers is a complex and multidimensional phenomenon. This article deals with its several aspects, namely the necessity of modernizing and innovative redesign of the content of educational subject curricula, textbooks. This task should be solved at all levels beginning with the ministry and finishing with a separate educational institution. But exactly the teachers of a new generation should play a special role in the renovation and reform of the content part of national education. Training new teachers` personnel is the task of pedagocial universities. They should considerably renovate the conceptual foundations of the educational and upbringing process, provide a competency approach, introduce the latest technologies as well as thoroughly reinterpret home and foreign pedagogical experience, new realias of social existence and besides realize everything in practice. The subject of the research is the renewal of the school in the period of social changes. The goal of the article is to study the attractiveness of the school as a key problem of its renewal in the period of social changes. The methodology of studying the attractiveness is based on the use of systematic, logical, historical and dialectic approaches and methods. The results of the scientific research. The figure of a teacher, his authority, psychological and communicative qualities and personal and professional competencies are one of the key factors on the basis of which the attractiveness of the educational establishment as a whole is formed and ensured. The practical value of the results. In order to attract pupils by his educational and upbringing activities and behaviour the teacher must fully possess and actively apply innovative and humanistic technologies, demonstrate personal creativity and artistic explorations. The scientifically developed methodological and didactic principles and also technological techniques
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