Abstract
The beauty of incompleteness in design is a kind of theory and a sublimation of incompleteness in cognition. It is a beauty that is opposite to perfection. It is a reversal of order and runs counter to the good wishes of people. But it can produce a strong visual and psychological impact, impressing people deeply. This paper illustrates the influence of incomplete design on visual perception through case studies, and discusses its application in the vocabulary, structure and pragmatics of visual language. Owing to the unique charm of the incomplete beauty in visual language, it can be concluded that the use of the incomplete design can achieve effective visual communication.
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