Abstract

With the development of knowledge economy, economic globalization and high-tech industry, the intellectual property of the high-tech industry enterprises displays the characteristics which are the deepening and the gradual perfection of technology and the increasingly promotion of position in the managerial position of business operation. However, the intellectual property consciousness in our country is generally poor, which fails to facilitate the innovation of high-tech industry technology. Based on this, this text mainly explores the improvement of intellectual property rights and the acceleration of the innovation of high-tech industry. To complete the goal determined by the enterprise, enterprise adopts relevant measures, makes them practicable and finally finishes the mission formulated based on the influence of the internal and external conditions, which is the so-called enterprise strategic management. The strategic management of intellectual property is an indispensable part of the strategic management of high-tech industry enterprise so that enterprise should formulate the reasonable and specified strategic measures and strengthen the intellectual property management according to the concrete practical situation. Based on the requirement of the long-term development of the enterprise, it's very necessary to set up the strategic management of the high-tech industry intellectual property. Only by researching the internal and external factors of the enterprise development, proceeding from the reality and laying down the policy and guidelines related to the development of enterprise intellectual property can the strategic goal of the enterprise intellectual property be realized better and can the strategic decision be more normalized and scientific. The scientific and reasonable formulation of the intellectual property strategy of the high-tech industry enterprise is beneficial for the correct guidance of the establishment and perfection of the management system of the high-tech industry enterprise. Once the management system of the enterprise intellectual property is established, the realization of the development orientation and goal of the enterprise is guaranteed and can obtain the good management effects. The confirmation of the intellectual property strategy of the high-tech industry must be built on the basis of the concrete specific phrase of the enterprise development and the scope of enterprise development. The type of the intellectual property strategy is determined based on the International Conference on Education, Management and Computing Technology (ICEMCT 2015)

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