Abstract
Impression value was determined for 200 verbs. Values ranged from a very good impression of +5 to a very bad impression of −5. A difference between male and female mean impression value significant beyond the 0.05 level of confidence was obtained on 40 of the 200 verbal stimuli scaled. A sex difference in variability significant beyond the 0.05 level of confidence was observed on 70 of the 200 stimuli. When significant mean sex differences were found, females tended to judge good and bad impression more extremely than did males. Males showed less agreement in judgment of impression value on verbs where sex differences in variability significant beyond the 0.05 level of confidence were obtained. The stimuli scaled form a pool of verbal materials which may be used in verbal conditioning and learning studies, where control of the impression connoted by the stimuli used is desirable.
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