The importance of the quality of the agricultural product for sustainable success of agricultural holding

Mirko Milanović,Slađana Vujičić,Zorana Nikitović

doi:10.5937/intrev2003105m

Abstract

Small farms, which are mostly owned by natural persons, characterize the agricultural sector of Serbia. In order for a family farm business or holding to be successful, the following factors can be distinguished: the yield and quality of the products achieved, the prices generated for the products, and, of course, the decisions that are made in order to make the management of the farm more efficient. Given that consumers of agricultural products around the world are demanding increasing product quality, farms should work to improve competitiveness based on quality. The subject of this paper is the importance of the quality of the products for the sustainable success of agricultural holdings in the Republic of Serbia. The main goal of this paper is to provide new knowledge in the field of quality of agricultural products of agricultural holdings with the aim of achieving sustainable success.

Highlights

The agricultural sector in the Republic of Serbia has a very high economic and social significance, since it has a substantial share in creating the gross domestic product and employing a large number of people
According to the results of the agricultural census in the Republic of Serbia in 2012 631,552 agricultural holdings were registered in Serbia, while the agricultural land used amounted to an area of 3.44 mil. ha
Improving the quality of agricultural holdings can be achieved by supporting new ideas, collecting ideas from external sources by encouraging business partners to create innovations, and through a well-defined strategy for introducing quality and quality management methods

Summary

Introduction

The agricultural sector in the Republic of Serbia has a very high economic and social significance, since it has a substantial share in creating the gross domestic product and employing a large number of people. Farms are dominant in the agricultural sector, accounting for 99.5% of the total number of agricultural holdings and 82.2% of the agricultural land used (SORS, 2013). 45/04) from May 2004, administers the registration procedure for agricultural holdings This register is managed by the Ministry of Finance (the Treasury Department) with the aim of improving agricultural production, increasing productivity and competitiveness. The successful business of family farms depends on a large number of factors, but the following are the most significant: the yield and quality of their products, the prices of their products, and, the decisions made in order to manage the farm more efficiently [2]. Achieving quality in today’s conditions requires the development of a competitiveness strategy that is based on innovation and quality

Theoretical framework

Viticulture All Cattle

The methodological postulates of the research

Empirical research and discussion

Findings

Conclusion