Analysis of innovation and creativity impact on the entrepreneur career development

Abstract

In contemporary literature, entrepreneurship is increasingly attracting attention by emphasizing new observation angles of innovation and creativity. Creativity is exactly the initial impulse that can encourage entrepreneurs to realize an entrepreneurial venture. Finding niches in the market, noticing needs that others have not, as well as different activities, circumstances or events characterize the uniqueness that represents creativity. Entrepreneurial activity generates sustainable economic growth and a better standard of living through innovation and comparative advantage. The innovativeness of an entrepreneur is reflected through a new focus of seeing things, that is, the courage to try something new and different from the existing one. It is precisely in this segment that we can talk about the career of an entrepreneur, which includes a tendency to take risks, enthusiasm for adopting new ideas, accepting new business methods, and, finally, implementing innovative strategies in the business he is engaged in. In the empirical research that was conducted for this work on 168 entrepreneurs, all from the territory of the Republic of Serbia, the connection between innovation, creativity, and career was analyzed.