The importance of social and environmental responsibility in corporate environments: use of electric energy

Abstract

Socio-environmental responsibility happens in the face of a commitment where companies discuss, agree and become responsible for adopting marketing postures based on ethics and righteousness. These become responsible, taking into account the social and environmental impacts that their decisions result in and the changes that this brings to the environment in which they are in. The purpose of this article is to expose a study on socio-environmental responsibility, presenting a business case as a supporting element. As a methodology, (mainly) exploratory, bibliographical, documentary and field research were adopted, as well as, for the real knowledge of a situation, a case study was used. As a result, we intended to understand the problem faced by a company in order to achieve some improvements with greater assertiveness, that is, to experience correct management situations in practice. This study showed that the search for possible improvements implies understanding both the cultural and structural elements (how the company and the people who make it up really work) and that conscious energy consumption is extremely important for a company considers itself sustainable and responsible.