Abstract
Sport has diversified a lot according to social-individual and group interests, and because it is integrated into the lives of the members of a society that it influences, the sports movement becomes a social problem of national interest, taking into account the growing number of participants. The current situation of Romanian sport is a starting point to conduct a study that can lead to increasing its efficiency. If we examine the sports clubs in Spain, the Czech Republic, Hungary and Romania through the prism of the two concepts, namely sports legislation and sport as a consumer product with the two branches of management and marketing, and if we analyse the forms of organization or the qualification level of the employed personnel, we will notice a tremendous difference. An analysis of some football clubs in Spain, the Czech Republic, Hungary and Romania was carried out to see their financial outcomes from marketing activities, their sporting results at European level and the level of existence of a department with qualified personnel experienced in management and marketing within these clubs. Making a synthesis of the organization and management of sports clubs in different European countries and an analogy with the situation in Romania, an enormous gap was identified. Most European states have understood that sport is an engine for the economic development of a society and thus started many years ago to design development programmes for qualified human resources, understanding their crucial role in the future success of sports clubs.
Published Version
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