The Importance of Cross-Cultural Knowledge

Abstract

The article focuses on the need of cross cultural knowledge for people working and living in the contemporary EU world. After joining the EU the Romanian work force underwent a profound transformation. Being aware of the cultural differences can provide better employment opportunities. The article focusses on the advantage of working in interdisciplinary field teams to promote the local products and preserve the traditions of Banat. A well designed marketing campaign can help present not only the traditional food in Banat, but also develop and create local path networks for the iconic landscapes in order to develop sustainable tourism. The authors stress the importance of university education in changing and developing mentalities, as part of a long term plan to secure a better future and a stronger rural economy.