Abstract
The paper deals with the problem of using multimedia technologies in teaching Business English at higher educational establishments. Modern forms, methods, and techniques of teaching Business English with multimedia tools have been considered. The author has outlined the components of the multimedia approach, its peculiarities and ways of using it in the classroom. Such methods of research as questionnaires, tests, quizzes, the pedagogical experiment and methods of mathematical statistics have been used. The author defines the multimedia technology as a type of a pedagogical technology that implies such organisation of an educational process that combines common forms, teaching methods and techniques with multimedia tools and products. Interactive methods and techniques, multimedia tools and multimedia products have been distinguished as the components of the introduced multimedia approach to teaching Business English. The results of the experiment have proved the efficacy of the implementation of the multimedia approach to teaching Business English at a higher educational establishment especially due to decreasing credits on obligatory disciplines and increasing hours given to out-of-class individual work of students.
Highlights
Transformations in the system of education, challenges of the labour market and technological progress are setting new requirements for professional education in general and teaching Business English in particular
The results showed that 53% of teachers and 92% of students believed that the use of multimedia technologies fostered the development of creative thinking abilities, enriched the educational process as a whole, and helped students increase their level of English whereas only 8% of students preferred traditional teaching methods
We provided teaching Business English with the multimedia approach through the change of forms and methods of teaching focusing on students’ differentiation, classroom and out-of-class individual work
Summary
Transformations in the system of education, challenges of the labour market and technological progress are setting new requirements for professional education in general and teaching Business English in particular. Traditional forms and methods of teaching Business English are still not fully interactive, comprehensive, integrative and stimulating. First and foremost, it requires designing and implementing new approaches to teaching Business English at higher educational establishments. Teaching Business English in the current condition of the transformation of the system of education in Ukraine needs effective means of teaching with the use of multimedia technologies that would have informative, forming, systematic, controlling and motivation functions. The purpose of this article is to study modern methods and techniques of teaching Business English with multimedia technologies at higher educational establishments and to approve the efficiency of the multimedia approach experimentally
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