Abstract
Supply chain in textile industry requires an involvement of several other related industry therefore it divide into several sub-sector industry. The market dynamic and complexity of supply chain network are causing problem. This study aims to classify the market base on consumers behaviour through their preferences in textile product in East Java. Analysis of data using data mining approach. Algorithm K-means type clustering is use as clustering methods by integrating with Customer Relationship Management (CRM) concept. The simulation result of data set using five cluster depends on their variability value are Lumajang, Malang, Madura, Tulungagung, and Ponorogo. The clusters formed have the highest importance predictor in “way of purchase” and the lowest in “purchase flexibility”. The result in this study is generally indicate that consumers of textile products in East Java prioritize values in customer value compared to product quality.
Highlights
Textile industry is devided into three main sub-sector which are upstream industrial group, intermediate stream and downstream
Most of textile industries in East Java are categorized in downstream industrial group and its supply-chain activity is very dependant to the upstream sector and other supporting industry
Sustainable supply chain management is define as the management of the material, information and capital flows and cooperation between companies along the supply chain, while taking into goals from all three dimensions of sustainable development that derive from customer and stakeholder requirement
Summary
Textile industry is devided into three main sub-sector which are upstream industrial group, intermediate stream and downstream. Most of textile industries in East Java are categorized in downstream industrial group and its supply-chain activity is very dependant to the upstream sector and other supporting industry. Industrial group within downstream subsector are directly connected to end consumer having closer access for consumer information. All inter-connected information with consumer variable in interest change, interest shifting, and purchasing ability, the demand on product value which is crucial factor to understand. Good understanding on market and consumer behaviour will make the corporation to have a better competitive and more stable sustainability of the bussiness.
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